A SMALL ILLUSTRATION OF A DIFFERENCE BETWEEN NEWS AND ADVERTISING:
Yesterday about 5,000 spectators showed up to watch 70 automobiles race up Fort George Hill in New York in what today's New York Times calls "the most notable hill-climbing contest ever held in America." The best time was turned in by Walter White, driving a 30 hp steam car over a course of 1,900 feet, with a 10 percent grade. He covered it in 32 1-5 seconds. Disaster was narrowly avoided.The White performance was notable in every sense, and thrilling enough to give hundreds a scare as the car veered from side to side up the winding hill, narrowly missing the spectators at each turn when it skidded to one side or the other.
Buried in the article was a notice (right)
that the Corbin car "won both classes for cars costing between $2,000 and $3,000, J.W. Swan driving both times and making 42 4-5 seconds in his best trial."
That's the way the newspaper handled it as news.
The Corbin Motor Vehicle Company
used an ad to trumpet the car's performance. I thought it was great that such an advertisement would actually present fresh news. It notes something the news article did not mention. It lists the cars that placed BEHIND the Corbin (e.g., the Renault, six-cylinder Stearns, Simplex, six-cylinder Stevens-Duryea, Pops-Hartford, Hotchkiss and Oldsmobile).ART RESTORER REPORTEDLY FINDS A REMBRANDT UNDER ANOTHER PAINTING, BRINGING WINDFALL TO BRITISH COLLECTOR:
Mr. Thomas Humphry Ward
of England has, for years, bought old pictures and had them restored. Not long ago, he paid 250 POUNDS (about $1,200) for a portrait by an unknown artist. Ward sent it to Prof. Alois Hauser, Director fo the Royal Gallery in Berlin, to restore the piece. Hauser discoverd that another painting lurked behind that portrait. Whe it was uncovered, "it turned out to be a full-length portrait of a young man of vacant, almost idiotic, expression," according to today's New York Times.
Hauser was startled by what he saw; he consulted Max Friedlander
in Berlin and others. They agree: The uncovered portrait was done by Rembrandt (that's a self-portrait by the artist, above)
. Hauser immediately sent a letter to Ward, who was in America at the time. The next day, Hauser sent a cable, saying that a wealthy steel manufacturer, Privy Councilor Koppel, had made an offer.
By yesterday, a deal was struck. Koppel bought the painting for 6,250 POUNDS, giving Ward a profit of about $30,000.
[NOTE: Ward is the husband of the novelist Mary Ward,
who wrote as "Mrs. Humphry Ward" and who is remembered in London in the form of the Mary Ward Center
, London's Adult Education College.]
Labels: advertising, art, journalism